St Tropez Triple A Wall unit
Concept design.
Design concept visuals.
We were challenged to take the existing St Tropez brand’s POS guidelines, and imagine how they could scale up to something with a greater presence and prestige. The new concepts had to be clearly aligned with what the brand was already using in stores globally, but also represent a clear step up in finish. This project let us meld our experience of the cosmetics industry, with our knowledge of the AAA site fragrance industry, to create the perfect solution to this "what if" brief.